Author Archives: LookOut Software

Why All Businesses Should Use a CRM

When asked by the International Trade Council to write on the topic of “Why small businesses should use a CRM” I gladly accepted. After all, it’s a good opportunity for me to share some of what I’ve learned in my 20+ years … Read More

What you can do to avoid a CRM fail

After careful consideration and review of CRM products and vetting of the vendors, you finally selected a CRM software option and have been using it for many weeks or months. Now you’re not seeing the immediate results promised by the seller – … Read More