SharePoint Flex is built around lists. This may not sound exciting but this simple concept packs a lot of power. Each list in Flex has the capability of being repurposed, redefined and reimagined. For a CRM configuration your lists may be Accounts, Contacts, Leads or Tasks but you are not limited in what your lists can be called and what information you’ll be managing in them.
An Account list in Flex
An Account Displayed in Flex
By editing the items in the Accounts list using the display and edit forms you can manage each list item with ease and granularity.